Messaging & Media - Jasmine Summers

Campaign Messaging, Media Relations, & Interviews

From product launches to PR, every piece of content starts with clear, intentional messaging. This collection highlights messaging frameworks I’ve developed from the ground up — defining voice, shaping narratives, and building foundations that guide everything from blogs to full-scale campaigns. My approach is rooted in strategy but led by story, ensuring the messaging feels aligned, adaptable, and ready to connect across platforms.

British Vogue • October 19th, 2022

A Unique Fashion Collab Spotlights Artisan Quilters In The American South

Developed a cohesive messaging framework for the Marfa Stance x Gee's Bend collection, working closely with senior-level executives to align on strategic objectives and secure buy-in for the collection launch campaign communications.

Financial Times • September 28th, 2022

Why Gee’s Bend quilters are headed to Marfa

Developed a cohesive messaging framework for the Marfa Stance x Gee's Bend collection, working closely with senior-level executives to align on strategic objectives and secure buy-in for the collection launch campaign communications.

revu • October 6th, 2024

revu

Created and implemented the brand positioning, messaging, and communications strategy for my slow fashion brand, revu, establishing a strong, cohesive narrative that resonates with conscious consumers.

HuffPost UK • October 14th, 2022

Shop Jewelry and Home Goods By Indigenous Artisans With Etsy's New Collab

Crafted a comprehensive messaging framework, conducted and edited in-depth artisan interviews, and led press outreach efforts to support the successful launch of the Indigenous Artisans Collective on Etsy.

Etsy News • October 11th, 2022

Indigenous Makers Join Etsy’s Uplift Makers Program

Crafted a comprehensive messaging framework, conducted and edited in-depth artisan interviews, and led press outreach efforts to support the successful launch of the Indigenous Artisans Collective on Etsy.

Etsy Blog • October 11th, 2022

Extraordinary Handcrafted Designs From the Indigenous Artisans Collective | Etsy

Crafted a comprehensive messaging framework, conducted and edited in-depth artisan interviews, and led press outreach efforts to support the successful launch of the Indigenous Artisans Collective on Etsy.

Apartment Therapy • October 6th, 2024

Etsy Is Helping Support and Empower 25+ Afghan Refugees, and Their Handmade Creations Are Stunning

Supported messaging development, conducted and edited impactful artisan interviews, and supported press pitching efforts to drive the successful launch of the Afghan Refugee Collective on Etsy.

Etsy Blog • June 20th, 2022

Exquisite, Heritage-Inspired Textiles Handcrafted by the Afghan Refugee Collective | Etsy

Supported messaging development, conducted and edited impactful artisan interviews, and supported press pitching efforts to drive the successful launch of the Afghan Refugee Collective on Etsy.