LancasterOnline • May 29th, 2024

Spring House Brewing Co. creates special Championship Pale Ale for 2024 US Women's Open

Facilitated the partnership between the USGA and a local Lancaster brewery, Springhouse Brewing Co., to develop a custom brew, exclusively launched at the 79th U.S. Women's Open.

British Vogue • October 19th, 2022

A Unique Fashion Collab Spotlights Artisan Quilters In The American South

Developed a cohesive messaging framework for the Marfa Stance x Gee's Bend collection, working closely with senior-level executives to align on strategic objectives and secure buy-in for the collection launch campaign communications.

Financial Times • September 28th, 2022

Why Gee’s Bend quilters are headed to Marfa

Developed a cohesive messaging framework for the Marfa Stance x Gee's Bend collection, working closely with senior-level executives to align on strategic objectives and secure buy-in for the collection launch campaign communications.

October 6th, 2024

Gees Bend Launch | MARFA STANCE

Developed a cohesive messaging framework for the Marfa Stance x Gee's Bend collection, working closely with senior-level executives to align on strategic objectives and secure buy-in for the collection launch campaign.

Instagram • June 20th, 2022

Refugee Artisan Initiative x Etsy x Nest

Developed the brand identity and led the communications strategy for the Etsy x Nest Afghan Refugee Collective, collaborating with multi-stakeholder partners to ensure alignment and secure buy-in. Worked closely with program partners to craft messaging for social media that highlighted the initiative's impact, fostered engagement, and supported the program’s mission to empower refugee artisans through economic opportunities on Etsy.

June 8th, 2022

Freedom through Fabric - Patagonia Stories

Collaborated on messaging development and artisan storytelling for the launch of Patagonia’s Khadi Handwoven Collection. Worked closely with stakeholders to craft compelling narratives that highlighted the artisans’ craftsmanship and the collection’s sustainability values, ensuring alignment with Patagonia’s brand ethos and resonating with target audiences.

November 6th, 2021

Kids Club: Let's Make a Fall Scarecrow!

Supported craft project development and creative production for the Perler x Michael’s Kids Club classes from January 2021 to March 2022. Collaborated with cross-functional teams to design engaging, age-appropriate projects that aligned with brand goals and resonated with young audiences. Managed creative assets, coordinated production timelines, and ensured the classes delivered an interactive, educational experience while maintaining consistency with Perler and Michael’s brand values.

Imago Dei Fund • October 6th, 2019

Sephora Stands Announces Partnership with Nomi Network

Led design, sourcing, product development, and storytelling for the Sephora x Nomi Network loyalty program product launch. Collaborated with cross-functional teams to create high-quality, ethically sourced products that aligned with Sephora’s brand standards and Nomi Network’s mission. Developed compelling storytelling to highlight the partnership's social impact, securing stakeholder alignment and ensuring the launch resonated with both consumers and program supporters.